The Challenge
Lioness is a prominent fashion retailer in Australia, celebrated for its strong branding and trendsetting designs. However, before partnering with Experior, Lioness primarily made decisions based on aesthetics and branding, with little consideration for data-driven insights. While this approach helped maintain a consistent brand image, it resulted in a low conversion rate for online sales, limiting the brand’s potential for growth in the competitive eCommerce landscape.
Recognising the need for a more effective strategy, Lioness sought our expertise to help balance their brand’s visual appeal with a more data-driven approach to online sales optimisation.
Our Solutions
Experior worked closely with Lioness’ brand ambassadors to ensure that any changes we proposed were aligned with the brand’s identity. This collaborative approach allowed us to maintain the brand’s aesthetic integrity while introducing data-driven experiments designed to improve conversion rates.
Over time, we were able to push the envelope, implementing A/B tests and other optimisation strategies that challenged existing brand perceptions. By carefully analysing user behaviour and testing variations that subtly deviated from traditional branding norms, we achieved significant wins that not only enhanced the user experience but also contributed to the brand’s overall growth.
Result:
In just 90 days, our efforts delivered remarkable results:
Key Takeaways
This case study highlights the importance of integrating data-driven decision-making into a brand’s strategy. By maintaining a close collaboration with Lioness’ brand ambassadors and carefully balancing brand aesthetics with user-centric design, we were able to unlock significant growth potential without compromising the brand’s identity.
