The Challenge
fform is a leading custom furniture designer in Australia, specialising in crafting bespoke pieces for commercial projects and interior designers. Despite their reputation for high-quality, custom-made furniture, fform faced a significant challenge: they were investing heavily in marketing but were not seeing a satisfactory return on their investment. The lack of conversions and low sales figures suggested that their marketing efforts were not effectively reaching or resonating with their target audience.
Recognising the need for a more strategic approach, fform engaged Experior to help turn their investment into tangible results.
Our Solutions
At the core of the issue was the overall value proposition of fform’s website and marketing strategy. We conducted a thorough analysis of their website, identifying key areas where the design and copy could be optimised to better communicate fform’s unique offerings and appeal to their target market.
Our team focused on enhancing the website’s value proposition, ensuring that the messaging clearly conveyed the benefits of choosing fform for custom furniture needs. We also revamped the website’s design, making it more user-friendly and visually appealing, while staying true to the brand’s identity.
Result:
In just two months, our efforts led to remarkable improvements:
Key Takeaways
This case study demonstrates the power of a well-optimised value proposition and data-informed marketing strategy in driving significant business growth. By aligning fform’s website design and messaging with their unique offerings and target audience, we were able to dramatically increase conversions, sales, and revenue in just two months. It highlights the importance of a customer-centric approach to ensure that marketing investments yield measurable returns.
