UX & Customer Research
The Power of User Research
Prioritise What Matters
Focus on what your customers truly value by using research to uncover their needs, pain points, and preferences. This ensures your optimisation efforts target the areas that will have the greatest impact.
Informed Strategy and Decision-Making
Base your strategies on real customer insights, leading to better hypothesis generation and more effective testing. This approach removes guesswork, empowering make data-informed decisions that drive growth.
Better Customer Retention
Craft experiences that resonate with your users, keeping them engaged and loyal. By understanding and addressing their needs, you can improve satisfaction and foster long-term relationships that boost retention.
Our Process
Empower your customers by giving them a voice in your strategy. Our process combines Evaluative Research—where we thoroughly review, test, and refine existing experiences—with Generative Research, leveraging insights to shape new designs and experiences.
This dual approach futureproofs your optimisation efforts and creates experiences that truly resonate.
Define
We begin by identifying your research objectives and crafting a comprehensive research plan. This includes selecting the right mix of Quantitative and Qualitative methods tailored to achieve your specific goals.
Execute
We employ a variety of research methods to gain deep insights into user behaviours and experience:
- Heuristics Analysis
- Analytics Analysis
- Heatmaps & Scrollmaps
- Session Recordings
- Website Polls
- User Testing/Usability Testing
- Customer Surveys & Interviews
- Competitor Analysis
- User Journey Mapping
- Card Sorting & Tree Testing
- Information Architecture Review
Uncover
After gathering data, we analyse the findings to generate in-depth customer insights. These insights are then used to develop personas, map user journeys, and guide A/B testing strategies, ensuring that every decision is customer-centric and geared toward optimising user experience.
Our Clients
Why Our Clients Choose Us
We are a boutique Conversion Optimisation agency, with a proven track record of growing businesses in 90 days.
It’s all we do, and it’s what we love. We help you grow and scale to where you want to be.
Trusted CRO agency
We improve your conversion rate, so you can improve your CAC with the same ad spend. We deliver ROI-positive growth programs in 90 days.
Long-term Profitable Growth
Exponential growth, the Experior way. Our strategies are informed by data using our exp Growth Framework. We don't believe in short-term tricks that hurt your brand and profitability.
Experience You Can Trust
Experior is a dedicated CRO agency. You will work directly with our founders, not juniors. We know how important being a partner is, over being just a supplier.
Hear What Our Clients
Have To Say
We have partnered with Experior for many years now. They have continuously delivered customer insights, strategies and experiments that have helped us grow our business. I would happily recommend them to anyone that needs help with Conversion Optimisation.
Wendy Lin
Co-founder & Director at Lioness
Working with Experior to simplify a complex energy product was a great experience. They helped us craft our Unique Value Proposition, and then tested it in market. They are always extremely energetic, friendly and professional and made sure we got the desired outcome. I look forward to another opportunity to work together again soon!
Tim McCoy
Program Manager at Wattwatchers
Experior are true professionals. They are always willing to go the extra mile for their customers. Very much result-focused but more importantly, they deliver. Their passion for online and the enhancement of online performance is second to none.
Peter Krideras
Head of CX & eCommerce at ClickFrenzy
We wanted to improve our online sales but didn't know how. We started working with Experior and they helped us with user research and experimentation. We saw many successful experiments that helped us grow and learn about our customers. I would highly recommend working with Experior if you want growth!
Grant Tildsley
eCommerce Manager at Ted's Cameras
I have worked with Experior across 3 different companies now: Forever New, Adairs and Coles Liquor. Each and every time they have delivered outstanding insights and results that have driven our organisation forward.
Katrina Rose
Head of CX & eCommerce at Coles Liquor
Frequently Asked Questions
What is User Research (UX Research)?
Why is User Research (UX Research) important for experimentation?
Why do you need UX Research?
What are some UX research methods?
How long does UX Research take?
Get Your Free 90-day Growth Plan
We’re your partner in Growth. We improve your conversion rate, so you can improve your CAC with the same ad spend.
