Building Data-Informed Experiences.
Optimising Through Experimentation.
Experior
Meet The Team
Ian has spent the last 15 years helping businesses grow with UX and Conversion Optimisation. After extensive experience in various agencies, Ian co-founded his own agency in 2014. Under his leadership, the agency expanded from a start-up to a team of 35, operating across three countries and partnering with some of Australia’s biggest brands, including H&R Block, ANZ Bank, Forever New, and Adairs. In 2022, Ian successfully exited the business. Following a brief hiatus, Ian’s passion for aiding businesses in making better decisions through CRO and experimentation led to the launch of Experior in April 2024. Experior is a specialist agency dedicated to helping DTC brands achieve online growth.
Trang brings over 13 years of expertise in marketing, Conversion Optimisation, and product management to Experior. As the former Head of Product at Vitable, a leading DTC Healthtech startup with over 15,000 monthly users, Trang excelled in enhancing digital experiences and implementing optimisation strategies across both web and app platforms. Her extensive background includes pivotal roles as a UX & Conversion expert at Compare Club and Yoghurt Digital, delivering profitable results for prominent Australian brands such as Frank Body, PE Nation, Seafolly, Laser Clinics, Adairs, and UTS. Trang is committed to providing exceptional value to clients by refining digital experiences using data and insights. Her passion lies in driving top business results through customer-centric approaches and first-class user experiences, ensuring clients achieve sustained growth and long-term success.
eXP Growth Framework
Our proprietary growth framework has helped brands scale, increasing profits and revenue in 90 days.
It’s built on three core components: Explore, Expose, and Experiment. What sets it apart is our emphasis on performing in-depth customer research alongside experimentation. This approach ensures continuous growth, learning, and optimisation for your brand in an ever-evolving market.
Explore
We dive deep into understanding how your company and customers work, using data from digital analytics to past surveys. We help you learn about your customers intimately through targeted research methods and perform a comprehensive review of the current experience.
Expose
We uncover the challenges your customers and prospects face by identifying their behaviour patterns, motivations, needs, and pain points throughout their journeys, so we can solve them together.
Experiment
We put our ideas into action with experiments like A/B tests. We propose data-informed solutions to address identified pain points, validate them, and analyse results to learn, implement, or iterate.
What We Value
Accountability
Flexibility & Adaptability
